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Logo Design

The three logo designs—She Leads, She Architects, and Tech Divas - share a cohesive, empowering theme that celebrates women in leadership, architecture, and technology.

 

Each logo incorporates a unique icon that represents the feminity: a female gender symbol in SHE LEADS, a sleek architectural element in SHE ARCHITECTS, and a flame icon for Tech Divas, symbolizing passion and energy in tech. 

The vibrant pink and white colors stand out with a bold, feminine touch. The logos utilize elegant and modern typography, with 'SHE' prominently highlighted in SHE LEADS and SHE ARCHITECTS, reinforcing the focus on women.

 

The vibrant pink and white colors stand out against the black background with a bold, feminine touch. The logos utilize elegant and modern typography with 'SHE' prominently highlighted in SHE LEADS and SHE ARCHITECTS, reinforcing the focus on women.

Advaya, a Sanskrit word, signifies "uniquely you, uniquely us." It acknowledges the importance of both individual identity and the interconnectedness of all beings.

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The Advaya logo is a visual representation of the concept of unity in duality. Advaya's mission is to celebrate the inherent uniqueness of every individual while fostering a sense of belonging and togetherness. 

The colors and shapes used in the logo embody the harmonious coming together of unique individuals. The choice of bright colors indicate energetic individuals.  The white color of Advaya signifies the union of all colors, i.e , union of individuals in a team.

This logo embodies the company's mission to propel clients forward through innovative and creative design solutions. The yellow and orange gradient color scheme reflects a forward-thinking approach, while the overall design conveys a sense of energy, positivity, momentum and collaboration.

A Hackathon competition - The Coffee is the highlight of the logo, the reason being a coffee perfectly captures the relentless spirit of a hackathon, where teams code, fuelled by coffee, to bring their innovative ideas to life.​ Also, the tagline 'Code. Coffee. Repeat' reiterates this same idea.​

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Serin Sara Samuel is a UI designer based in Kochi, India.

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